Honours Bachelor of Commerce - Marketing (BMRK) (Co-op)

Earn your Honours Bachelor of Commerce in Marketing at Seneca College! Gain real-world experience and develop skills for a successful career. Apply now!

Through this four-year degree program, students will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights. They will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context. Throughout this program, students will develop the following skills: Creative problem-solving Curiosity Adaptability Resiliency Strong communication skills Project management A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work.