Bachelor of Commerce - Marketing (Optional Co-op)

Explore the Bachelor of Commerce in Marketing at USASK! Gain skills in consumer behavior, digital marketing, and more. Apply now for international student support!

Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations. Marketing major's will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. They will develop the ability to see an organization from a customer’s, or client’s, perspective. Students electives allow them to develop specialized knowledge in advertising and marketing communications, branding strategies, retail analysis, digital marketing, selling and social cause marketing.