Master of Science - Strategic Marketing and Customer Experience Management

Advance your career with a Master in Strategic Marketing at the University of Buckingham. Designed for international students. Apply now!

This strategic marketing Master of Science will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the center of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of the program. This leading-edge program is designed to be totally relevant to today’s organizations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The program will provide them with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. This program provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience. In addition, the program will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The program also provides an understanding of consumer behavior and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless Omni channel experience throughout their customer journeys. Additionally, a practical research methods module will set students up to embark on a dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the program which is particularly inspiring.