Master of Business Administration (MBA) - Business Administration - Marketing Management

Join the MBA in Marketing Management at California State University, East Bay. Gain hands-on experience & prepare for a successful marketing career. Apply now!

The Marketing Management concentration prepares students with the knowledge and skills necessary to succeed in a marketing career. The concentration offers a series of up-to-date courses with a strong emphasis on experiential learning. Students are trained to think conceptually and apply the concepts and tools in a practical manner. In addition, the thrust of the option is to encourage creative solutions to marketing problems. MBAs graduating with a Marketing Management concentration may choose from a wide variety of career opportunities with manufacturers, retailers, wholesalers, trade and industry associations, e-business, marketing product/brand manager, marketing researcher, sales manager, project director, market analyst, pricing manager, marketing communication manager, marketing consultants, and account executives.