Discover Marketing Analytics at the University of New Haven! Gain real-world experience, study abroad options, and a strong foundation in business. Apply now!
Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. The Bachelor of Science - Marketing at the University of New Haven, students will complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing. Students will also: Learn about modern competitive strategies, development processes, consumer research and distribution channels. Explore advertising and international marketing. Gain real-world experience through a supervised practicum or internship. Have the opportunity to study abroad at Tuscany, Italy, campus, for a semester or during a two-week program. Create Google AdWords campaigns for real clients. Have the option to study in the Fast Track Program, which allows students to complete their Bachelor of Science in three years.
