Bachelor of Science - Marketing - General Marketing

Join the Bachelor of Science in Marketing at the University of Idaho! Gain hands-on experience and prepare for a successful career. Apply now!

As a marketing major, students will study how packaging, advertising, branding, social media and other factors influence consumer behaviors. Students will explore market research tools and learn how to use the marketing mix (product, price, place, promotion) to create effective marketing strategies. The common theme of the College of Business and Economics curriculum is to "learn business by doing business" throughout all four years. The learning environment encourages students to focus on their major study, but also engaging in several hands-on learning opportunities that will prepare them to become outstanding leaders after graduation.