Bachelor of International Business - International Marketing and Trade

Join Carleton University's International Business program! Gain skills in global marketing & trade. Scholarships available for international students.

Program Description This concentration prepares students with the necessary skills to help companies successfully expand to, and compete in, international markets. Students will learn how to adapt business strategy to the cultural, political, legal, economic, technological, geographic and historical factors that result in buyer behaviour differences around the world. Students will also learn how to assess various foreign expansion alternatives that companies face when going abroad.