Join the Academic Accelerator for a Bachelor in Marketing at LSU! Gain essential skills, college credits, and international student support. Apply today!
The Academic Accelerator Program (AAP) is a balanced first-year program for international students with good English-language skills. It supplements immersive classes taught in English with just the right amount of support. As a student in the Academic Accelerator, one will receive the right amount of support for academic and English-speaking needs, a full year’s worth of college credits, access to courses exclusively for international students, English-language help with necessary words for classes, and a mix of classes with international and U.S. students. Marketing is an organizational function and a set of processes that performs customer needs analysis, executes product/services design, devises branding strategy, establishes pricing, accomplishes promotion, and creates distribution systems, all while maintaining a competitive advantage. With an undergraduate degree in Marketing, students will find opportunities in areas such as Sales/Management, Retailing, Advertising, Buying, Planning/Research, and Brand/Product Management. Upon graduation with a Bachelor of Science in Marketing, students will be able to demonstrate an understanding of market segmentation and targeting, consumer behavior, marketing research and ethical considerations, relationship management, strategic planning, and global marketing. The professional sales concentration is a set of marketing courses and guided experiences designed to equip students with practical knowledge and skill sets necessary to excel in the dynamic domain of professional selling. Specifically, students in the professional sales concentration take courses in professional sales fundamentals and sales management. Students then engage in either a professional sales practicum or a professional sales internship, which are designed for students to gain experience while working in sales positions guided by a sales professional practitioner and overseen by a faculty mentor. Companies recruiting LSU marketing majors often place special value on students who have a professional sales background as it reduces their training time and costs.
