Join the Academic Accelerator for a Bachelor of Science in Business Administration - Marketing. Tailored for international students. Apply now!
The Academic Accelerator Program (AAP) is a balanced first-year program for international students with good English-language skills. It supplements immersive classes taught in English with just the right amount of support. As a student in the Academic Accelerator, learners will receive: The right amount of support for their academic and English-speaking needs A full year’s worth of college credits Access to courses exclusively for international students English-language help with words they need to know for their classes A mix of classes with international and United States students The learning outcomes of Bachelor of Science - Business Administration - Marketing: Students will demonstrate knowledge of consumer behavior, and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design, or promotions. They will develop an understanding of the internal and external factors that influence consumer choice. Students will be able to conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques, and how to collect, clean, and code data. They will develop the ability to analyze and interpret marketing research results.
