4-Term Pathway - Extended International Year One - Business, Economics, Finance and Management - Continue to Bachelor of Arts (Honours) - Marketing with Advertising and Digital Communications

Join our 4-Term Pathway for Business at London South Bank University. Guaranteed progression to Year 2. Apply now for international student support!

Program Description This 4 term programme offers successful students guaranteed progression to Year 2 of their degree. You will study your Foundation programme at our Centre located at the heart of the London South Bank University campus. This programme is designed for international students who do not quite have the academic grades and/or English level to start the first year of an undergraduate degree at London South Bank University, but have a stronger profile than a Undergraduate Foundation Pathway student. All students who successfully complete the International Year One are guaranteed progression to Year 2 of a business-related undergraduate degree at London South Bank University. This programme is set at level 4, and is equivalent to the first year of an undergraduate business degree in the UK. This extended 4-term programme is comprised of one term of English, and the rest of the year is divided into three terms of seven to eight teaching weeks, one reading week, and an examination week. On average, you will undertake 23 (and up to 28) hours of classroom-based study per week. English Language forms up to six hours of your timetable, is compulsory for students who are below the required level for progression, and will be integrated into the teaching of academic subjects as well as being taught separately if you need additional support. Students who are at or above the required English level for progression are likely to follow a reduced timetable. Continue to Bachelor of Arts (Honours) - Marketing with Advertising and Digital Communications If you’re interested in marketing, but particularly advertising and digital communications, this course could be a great launch pad for your career. Along with a broad base of marketing knowledge, you’ll gain skills to set you apart as the industry shifts to digital formats and puts an increasing importance of new technologies in the marketing mix. During the course, you’ll have a chance to develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, creative and media planning and digital marketing strategy. As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.